Introducing

The Stick Figure Collection

A collaboration born from the rhythm of the ocean and the sound of the sea. Inspired by life on the water and the soundtrack that carries us there, this collection blends performance, style, and the good vibes that follow wherever the tide takes you.

Men's Fishing Shirts

ULTIMATE SUN PROTECTION

Men's Fishing Shorts

BUILT FOR LIFE ON AND OFF THE WATER

Women's Fishing Clothing

Styles Built For Performance

Explore Pelagic

SPECIES PROFILE: SNAPPER, THE KING OF THE COAST

If there is one fish that defines the New Zealand saltwater experience, it is the Snapper. They are the bread and butter of our recreational fishery, yet they remain one of the most respected adversaries in our coastal waters.