End of Season Sale

Men's Fishing Shirts

UPF 50+ protection meets all-day comfort.

Men's Fishing Shorts

Versatile styles designed for fishing, travel, and everything in between.

Some things are mass produced. Others are shaped and perfected by decades on the water.

PELAGIC × MARLIN MAGIC

Marlin Magic Lures was founded in 1980 by Captain Marlin Parker and master craftsman Gary Eoff. Since then, their lures have become one of the largest handmade trolling lure brands on the market. They have potentially won more tournaments than any other lure maker on the planet. Today they are one of the most recognizable brands in this industry and continue with their excellent reputation for catching fish of all kinds.

Men's Essentials for the Water

Shop premium fishing clothing designed for performance, protection, and all-day comfort on and off the water when sun protection is important.

EXPLORE PELAGIC

News & Stories

Expedition stories, Tournament results, and species profiles from the Pelagic world, both international and here at home in NZ.

Videos & Content

Tournament wins, offshore trips, and life on the water, catch our latest videos from the Pelagic YouTube channel.

About Pelagic

Get to know the brand, who we are, what we stand for, and why we do what we do.